A consulting firm based in Silicon Valley three
professors of business of the University of Santa Clara have identified several
best practices for the use of social media to accelerate or improve the product
development process.
The report examines six organizations
that have successfully used social media to improve efficiency, reduce the
departure time to market and increase innovation as demonstrated in the case
studies described in the report.
The authors of the study noted that
more and more organizations are using social media to reduce the complexity and
the challenge of product development, stimulating to explore the issue to gain
an understanding of what works and what does not.
Among the findings:
1. The most successful social platforms in the study used
specialized with pre-qualified participants communities. Social platforms (Dell IdeaStorm), correctly
applied, discredit the myth that innovation cannot be achieved in a short, fixed
schedule.
2 Adopt a repeatable model of
idea management conjunction with an administration of the idea as EurekaTool
platform accelerates the time to market.
3. Participation of the "virtual
voice" customers can accelerate the design decisions and shorten time to market
using content, such as photos generated by the user of products in use.
4. Implementation of features of the
"social product", as RSS as a
feature of software products help organizations
received comments from users near real-time, personalized.
5. The learning curve is shortened
and standards and best practices are established more effectively when
organizations invest in a small number of people dedicated to accelerating the
adoption and consistent application of social platforms.
6 Let customers help the strategy
unit to contribute to the product roadmap and see the result of their input
enabled a study participant to become more focused customer.